Mike and ike gay
Mike and Ike split
PHILADELPHIA – They’ve been together 72 years, but it’s not clear whether Mike and Ike will reach their next anniversary.
The colorful candy characters are going their separate ways, and using Facebook, Twitter and Tumblr to declare the split.
How better to engage the teenage audience that Pennsylvania candy maker Just Born hopes to extend with the cheeky marketing campaign?
“At some point, we would love &#; for them to get back together,” said Matt Pye, vice president for marketing of Bethlehem-based Just Born. “In some ways, consumers are going to help (determine) where this story ends up.”
The story has been unfolding this year on social media sites, with hints of trouble between the fictional friends.
Mike plans to pursue music, while Ike dabbles in art.
“I know it’s hard to verb, but yes – Mike and I split. It is what it is. We just couldn’t agree on stuff anymore. Some dial it creative differences? Whatever,” Ike posted.
Countered Mike: “We just don’t consent on the candy. My red, his red, my lime, his lime, my box ideas, his box ideas. So
It’s unclear whether Mike and Ike are a married gay couple or merely business partners, but for now, they have split up, opting to pursue competing interests. The candy bearing their names has launched an ad campaign about the fictional invisible characters’ breakup, with Mike pursuing a career in music and Ike pursuing one in art. The Huffington Post chimed in that the two are heading for a “gay divorce” (language so far not found anywhere in the ad campaign), and now the Family Verb Council’s Tony Perkins is very concerned about the “fruity pair” and their “sexualizing candy”:
PERKINS: These days, you can’t get a sugar high without experiencing a cultural small. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a recent ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are correct. We just couldn’t agree on stuff anymo
&#;Mike and Ike&#; Getting a Gay Divorce?- Say &#;What!?&#;
Have you been seeing the 'Mike and Ike' candy boxes around with one of the names scribbled out on it? I noticed them and I first thought that some employee of the store was messing around and crossing out the names, but then I saw it at other stores and realized that can't be the case. So after some searching, mainly looking at a link a friend posted on Facebook, they candy couple is splitting for a new ad campaign. Mike is leaving so he can work on his music and Ike wants to pursue is art career. Here is a statement from Ike;
I know it&#x;s difficult to believe, but yes &#x; Mike and I split. It is what it is. We just couldn&#x;t approve on stuff anymore. Some call it creative differences? Whatever. The guy is awesome, if you don&#x;t count that he&#x;s color blind. Lime is emerald dude! Cherry is red, not purple. Get it? Move write some songs since that seems to be where your focus is right now.
And From Mike;
Heard about Ike and me splitting up? Yeah, it&#x;s true. We just don&#x;t agree on the candy. My red
~BREAKING NEWS~ Mike & Ike Are Heading for Gay Divorce!!!
By Richard Lin
BREAKING NEWS! Mike And Ike Head For Gay Divorce! Mike and Ike might contain been a well-liked candy years ago, but the brand is in want of a facelift. Enter the Elevator Group, an ad agency that has chosen a lovely progressive tactic for getting young people to More
BREAKING NEWS! Mike And Ike Head For Gay Divorce! Mike and Ike might have been a popular candy years ago, but the brand is in need of a facelift. Enter the Elevator Group, an ad agency that has chosen a pretty progressive tactic for getting juvenile people to concern about the candy again: gay divorce. That?s right folks, Mike and Ike are heading for splitsville, so Mike can work on his music and Ike can function on his art. This separation is realized through adj packaging, which has logos with either ?Mike? or ?Ike? scrubbed out reports the New York Times. The Times also reports that billboards with the scrubbed-out names will begin appearing in July, including an animated billboard in Times Squa