Gay vin

When Jacob’s Creek became exclusive advertiser on the TV-show Friends, Diageo's Blossom Hill reacted by sponsoring Will en Grace, the gay (beloved) TV-series - at USD 1,000,000 for the run of 24 episodes (the bottle and glass set pictured on the left could have been designed for that, but wasn't). Hardy Wines was prominently verb on London’s Gay Pride Parade and Sydney’s Mardi Gras early ‘00s. Diageo later advertised with their HRC rating, showing Beaulieu wine. 

But this concerned regular, existing wines, aimed at a gay audience. Some brands went one step further and created ‘gay wines’. In 2007, blogger Tom Wark wrote: “It’s a fact, whether you like it or not, gay wines are here to stay. It all began as some sort of silly game: why would anyone necessitate to drink a gay wine? What would be the special features that would make a wine “gay friendly”?” He did not have the answer…

In 2008 he observed: “Marketing wine to the Gay community isn't brain surgery. You do it in the equal way you'd market wine specifically to the Hispanic community or the baseball loving communit

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